Work Experience
Cognosante - human centered designer
Conducted and analyzed stakeholder and end user empathy interviews to determine pain points and identify design opportunities
Mapped the customer journey with back-end procedures that accelerated the process time by 40%
Built and presented prototypes to communicate concepts to key stakeholders
Translated complex technical information into clear instructions for end users of varying technical backgrounds
unimex corporation - marketing and design specialist
Analyzed market research to inform a cohesive brand redesign that included a new website and catalogue
Created and launched a social media campaign to integrate with updated brand
whole foods market - store graphic artist
Generated customer emotional impact by effectively creating in-store merchandise signage across print, digital, and hand illustration
Identified and implemented new design opportunities to minimize user pain points across eight different teams
Cultivated relationships with store and regional team leaders by collaborating and executing on marketing materials
umbilikit - researcher and designer
Conceptualized and co-created a medical device while maintaining strict design pillars
Facilitated design sessions with a multi-disciplinary team through an iterative process to create a working prototype
Engaged with subject matter experts to inform the research direction and design
Skills
Qualitative research and synthesis
Usability testing
Rapid prototyping
Service design methods and processes
UI design
Working in an agile environment
Ability to work under pressure
Self-starter
Education
university of utah - design
Focused on an empathetic and curious way of seeing the world with rigorous methods of research, observation, ideation, and production
Studied design thinking as a way to solve complex problems by understanding the end user and their unique needs