Work Experience

Cognosante - human centered designer

  • Conducted and analyzed stakeholder and end user empathy interviews to determine pain points and identify design opportunities

  • Mapped the customer journey with back-end procedures that accelerated the process time by 40%

  • Built and presented prototypes to communicate concepts to key stakeholders

  • Translated complex technical information into clear instructions for end users of varying technical backgrounds

unimex corporation - marketing and design specialist

  • Analyzed market research to inform a cohesive brand redesign that included a new website and catalogue

  • Created and launched a social media campaign to integrate with updated brand

whole foods market - store graphic artist

  • Generated customer emotional impact by effectively creating in-store merchandise signage across print, digital, and hand illustration

  • Identified and implemented new design opportunities to minimize user pain points across eight different teams

  • Cultivated relationships with store and regional team leaders by collaborating and executing on marketing materials

umbilikit - researcher and designer

  • Conceptualized and co-created a medical device while maintaining strict design pillars

  • Facilitated design sessions with a multi-disciplinary team through an iterative process to create a working prototype

  • Engaged with subject matter experts to inform the research direction and design

Skills

  • Qualitative research and synthesis

  • Usability testing

  • Rapid prototyping

  • Service design methods and processes

  • UI design

  • Working in an agile environment

  • Ability to work under pressure

  • Self-starter

Education

university of utah - design

  • Focused on an empathetic and curious way of seeing the world with rigorous methods of research, observation, ideation, and production

  • Studied design thinking as a way to solve complex problems by understanding the end user and their unique needs